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GTA 6 Buzz: Xbox Accounts Hint at Pre-Order Frenzy
26 May
Summary
- Xbox accounts in the Americas posted GTA 6 wishlist prompts.
- This activity suggests increased marketing ahead of pre-orders.
- CEO suggests marketing will begin in summer, not before.
Microsoft's Xbox accounts in Canada, Mexico, Argentina, Chile, and Colombia recently posted messages urging users to add Grand Theft Auto VI to their wishlists. This coordinated social media push, occurring between May 23 and May 25, has intensified speculation surrounding the game's upcoming marketing phase. This activity is viewed as a precursor to pre-orders and a broader promotional campaign.
While most recent Xbox posts targeted Latin America, a rapidly expanding gaming market, the main marketing campaign for GTA 6 has not officially begun. Rockstar Games has yet to release a third trailer or open pre-orders. However, observers note that these wishlist campaigns, along with retail preparations, suggest international launch groundwork is underway.
Take-Two Interactive CEO Strauss Zelnick stated that Rockstar Games plans to initiate marketing for GTA 6 during the summer period, which begins in late June. His comments tempered rumors suggesting a new trailer might be released before the end of May, emphasizing that marketing will align with the official start of summer.
