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Grammys Ratings Dip, Social Buzz Soars
4 Feb
Summary
- Grammy viewership dropped over 6% from the previous year.
- The show generated significant social media engagement.
- The Grammys will move to Disney starting in 2027.
The recent Grammy Awards telecast on CBS saw a slight decrease in viewership compared to last year, attracting an average of 14.41 million viewers. This marks the second consecutive year of audience shrinkage since a post-pandemic high in 2024.
Despite the dip in traditional ratings, the 68th Grammy Awards generated considerable social media buzz, becoming the most-discussed program in the past six months. It achieved substantial video views and user interactions across various platforms.
This year's ceremony honored significant achievements, including Bad Bunny's historic win for album of the year with a Spanish-language album. Other notable winners included Billie Eilish, Kendrick Lamar, and Olivia Dean.
In a significant shift, the Grammy Awards will move from CBS to Disney starting in 2027, following a decade-long contract. CBS had been the exclusive broadcaster for the awards for over five decades.
