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Grammys Split Country: A New Era Dawns
8 Dec
Summary
- Grammys debut two country categories: Contemporary and Traditional.
- Beyoncé's recent country success influenced genre recognition.
- Artists like Jelly Roll and Kelsea Ballerini bridge pop and country.
The Grammy Awards have announced a significant shift, introducing two distinct categories for country albums: Contemporary and Traditional. This marks a historic first, acknowledging the genre's expanding landscape and diverse artists. The decision coincides with a period of increased crossover appeal, notably influenced by major artists like Beyoncé and Post Malone venturing into country music.
This evolving genre is characterized by artists who successfully blend pop sensibilities with authentic country storytelling. Kelsea Ballerini's recent work is praised for its pop appeal while remaining true to Nashville's narrative roots. Similarly, Jelly Roll has achieved widespread recognition by connecting with diverse audiences through his unique persona and relatable music.
The upcoming Grammy season is anticipated to feature strong contenders such as Tyler Childers' 'Snipe Hunter' and Eric Church's 'Evangeline vs. the Machine.' Both albums explore different facets of country music, with Childers delivering raw grit and Church offering a blend of country and 70s rock. These diverse offerings underscore the genre's dynamic evolution.
