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Grammys Boss on AI, Diversity & Future Challenges
4 Dec
Summary
- Over 70% of Grammy voters added since 2019, boosting diversity.
- AI in music creation poses a complex challenge for the Academy.
- Grammy viewership rose significantly in 2024, social media spiked.

Harvey Mason Jr., president/CEO of the Recording Academy, has navigated the organization through unprecedented challenges since 2020, including pandemic disruptions and a shift in membership. Under his leadership, over 70% of the voting body has been newly added since 2019, dramatically increasing diversity within the academy and leading to new award categories.
This expanded, more diverse membership has contributed to significant breakthroughs for underrepresented artists in recent years, reflected in Grammy wins and nominations. Audiences have responded positively, with a notable increase in viewership and record-breaking social media interaction for the telecasts.
Mason now confronts the complex issue of artificial intelligence in music creation, aiming to balance support for human artists with the integration of new technology. He also addresses the academy's efforts to support musicians with healthcare access and advocate for industry rights.



