Gracie Abrams: Chanel's New Scent Muse

Gracie Abrams has been named the face of Chanel's latest fragrance, Crush Absolu, a new addition to the Coco Mademoiselle line. The campaign, directed by Joe Wright, captures the singer's essence with a dreamy, Parisian aesthetic. The perfume itself, created by Olivier Polge, features a luminous opening of grapefruit and lychee, transitioning to a warm base of vanilla, vetiver, rose, patchouli, and jasmine.

This collaboration aligns with Abrams' evolving career, which now includes acting. She has been cast in the upcoming A24 film 'Please.' Abrams described the fragrance as a personal 'security blanket' and a reminder of her identity before stepping into the public eye. She shared that the scent transports her to the streets of Paris, evoking memories of filming a fantasy scene in the rain.

Abrams also spoke about embracing spontaneity and aligning with what makes her feel 'electrified.' She related the fragrance's vibe to the Nina Simone song 'See-Line Woman,' which was frequently played on set during the campaign shoot. The singer finds the scent helps her transition into new roles and experiences, both professionally and personally.