Grace Ives Finds Joy in New Music Video

Indie-pop musician Grace Ives, aged 30, experienced a profound emotional reaction while watching the music video for her single "Stupid Bitches." This playfully chaotic clip, which features Ives beheading a snowman with a baseball bat, represents a significant personal milestone.

For Ives, this video marks the first time she has appeared genuinely happy on screen. She recalled feeling "just so not there" in her earlier videos, particularly those for her 2022 album, "Janky Star." The thought of her own happiness in the new video is so moving that she admits, "I literally could cry right now."

"Janky Star" was celebrated for its unique electro-pop sound, with songs exploring themes from lazy days to personal crushes. The album garnered Ives a dedicated fan base who connected with her uninhibited style and melodic talent. It also received critical praise, topping a New York Times year-end list and being lauded by Pitchfork as "one of the best little pop albums of the year."

Grammy-winning producer Ariel Rechtshaid, who signed Ives to his publishing company in 2020, described her as a "classic super talent" with a "very pure and lovely lens."