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Shankar Mahadevan's Goongoonalo: Artists Own Their Music Now!
19 Jan
Summary
- Goongoonalo ensures artists co-own every song from its inception.
- The platform addresses artist burnout by restoring ownership and dignity.
- It aims to rebuild trust and transparency in the music industry.
Shankar Mahadevan has introduced Goongoonalo, a groundbreaking initiative aimed at transforming the Indian music industry by prioritizing artist ownership. This platform emerges from growing concerns over exploitation, complex royalty structures, and creative burnout, offering a tangible solution for creators.
Goongoonalo operates on a co-ownership model from the outset, ensuring artists retain rights to their music. This approach directly combats the loss of dignity and control that stems from creators relinquishing ownership. The platform signifies a collective effort by artists to build a more equitable ecosystem, launched symbolically near Javed Akhtar's birthday, a known advocate for creators' rights.
The initiative seeks to dismantle gatekeeping by distributing power, making every artist a stakeholder rather than a mere client. By fostering transparent earnings and direct audience connections, Goongoonalo aims to prevent music from becoming mere factory output, thereby restoring the soul and healing power of artistic creation.
