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Golden Globes Bet on Betting: A New Low?
12 Jan
Summary
- Golden Globes partnered with Polymarket for betting odds integration.
- Viewers criticized the move as 'cringe' and an 'end-times indicator'.
- The telecast showed betting prediction metrics during categories.
The Golden Globes ceremony recently drew criticism for integrating a prediction market platform into its telecast. The awards show partnered with Polymarket, displaying betting odds for various categories to viewers throughout the night. This innovative approach was intended to deepen audience engagement with the content and the event itself.
Announcers actively promoted the Polymarket odds, teasing upcoming awards by showing metrics on who was most likely to win. This integration, however, sparked significant backlash online. Many viewers expressed dismay, labeling the move as "a new low" and an "end-times indicator" for the state of modern entertainment.
The partnership was further amplified by Penske Media Corp-owned outlets, which promoted it extensively. Despite the criticism, proponents argued the collaboration offers a "groundbreaking new frontier" for audience engagement, strengthening the connection between fans and the celebrated films, shows, and actors.
