Globo's New Telenovela: Passion, Revenge, and Justice

Brazilian media giant Globo is introducing its latest primetime telenovela, "To Love is to Care," to the international market at Mipcom. This new drama, penned by acclaimed author Walcyr Carrasco, features a stellar cast including Chay Suede and Letícia Colin.

The narrative centers on Adriana, portrayed by Colin, who embarks on a quest for justice after a traumatic event. The series weaves together classic telenovela elements such as intense passion, desires for revenge, and an overarching mystery. It also highlights the romantic entanglement between Adriana and an idealistic lawyer named Pedro, played by Suede.

Creator Walcyr Carrasco drew inspiration from a personal recovery period, emphasizing the profound impact of care, empathy, and human connection. He noted how acts of caring transform both individuals involved, sparking his desire to tell a story about solidarity and affection.

Globo considers "To Love is to Care" a "Super Drama," representing the pinnacle of Brazilian telenovela tradition and production excellence. Angela Colla, head of international business at Globo, highlighted its strong female protagonist, a captivating love story, and universal themes that resonate globally. The production's scale is evident, with a flood scene alone involving 270 professionals.

In Brazil, the telenovela achieved significant success, reaching over 119 million viewers within its initial 12 weeks. Its digital footprint includes extensive trending topics and substantial online interest, confirming audience appetite for well-crafted, emotionally engaging narratives with universal appeal.