Globo's Global Reach: BBC Acquires 'Blood Red'

Globo's international expansion is gaining momentum with a notable deal to license its teen thriller, "Blood Red - Under the Moonlight," to the BBC for BBC iPlayer and BBC Three. This marks a significant milestone as the first Globoplay Original to be acquired by the BBC, a broadcaster recognized for setting high standards for international fiction.

The series, "Blood Red - Under the Moonlight," is described as a fantasy-adventure-thriller and a coming-of-age story. Created by Claudia Sardinha and Rosane Swartman, it is set and filmed in the visually rich landscapes of Minas Gerais, Brazil, incorporating local elements like maned wolves. Angela Colla, a Globo representative, emphasized understanding audience connections to help stories travel internationally and sustain their potential through strategic audience engagement.

This BBC acquisition is part of Globo's broader strategy, showcased at Mipcom, which includes deals and strategic partnerships with Portugal's SIC, Turkey's Ay Yapim, and Greece's Alpha TV. Globo's Super Drama productions, like "Anything Goes" and "Three Graces," were also highlighted, demonstrating the company's production capabilities at Estúdios Globo Rio. Globo's commitment to storytelling that resonates deeply with audiences, focusing on strong characters and emotional investment, was a key theme.

Globo will also be honored with the 2026 Mipcom Recognition for SDG Impact award for its work on social causes. The article also mentions past accolades for "Emergency 53" and the premiere of "The Playoffs" at SXSW London. Globo's diverse content strategy, powered by its streaming platform Globoplay, aims to meet varied audience needs across different genres.

Furthermore, adaptations of Globo's telenovelas are gaining traction internationally. Portuguese network SIC is adapting "Brazil Avenue," following the success of "Pages Of Life." Ay Yapım in Turkey has already produced a successful adaptation of "Brazil Avenue" titled "Leyla," which led to a three-format deal including "The Life She Built." In Greece, Alpha TV is producing local adaptations of "The Others" and "All The Flowers," showcasing Globo's commitment to localizing its narratives for global audiences. Globo is also developing "Brazil Avenue 2."