Globo & Endemol Unite for Global Hit Shows

Globo and Endemol Shine Brasil have established a strategic partnership focused on creating original, next-generation television franchises. This collaboration aims to develop intellectual property with both global reach and significant local relevance in Brazil.

The alliance builds upon a successful history of joint productions, including major hits such as "Big Brother Brasil" and "The Masked Singer." The partnership is positioned to be formidable, uniting Globo's daily engagement with over 70 million people with Endemol Shine Brasil's global network access through its parent company, Banijay.

This venture signifies a step towards transforming Globo's studios into a hub for Brazilian intellectual properties designed for international markets. Globo will hold priority rights for new formats within Brazil, while Endemol Shine Brasil will manage global expansion through Banijay's extensive international network.

Endemol Shine Brasil has recently expanded its production activities, including microdramas and a docu-reality series about São Paulo's subway system. The partnership was announced in the lead-up to Mipcom, an international television market event scheduled from October 10-15.