Why is "Gilmore Girls" so popular on streaming?

The show's cozy, autumnal aesthetic and nostalgic appeal have made it a must-watch every fall, with viewership surging to over 7 billion minutes in 2023.

How has the "Gilmore Girls" audience changed over the years?

While the show originally aired on teen-focused networks, its audience has skewed increasingly younger in recent years, with adults aged 18-34 making up over 50% of the viewership.

What is driving the renewed interest in "Gilmore Girls"?

The show's 25th anniversary this year has fueled additional momentum and fan engagement, with a reunion at the Emmy Awards and an immersive holiday event at the Warner Bros. studio tour.

Home / Arts and Entertainment / Nostalgic Fans Flock to "Gilmore Girls" Every Fall, Driving Soaring Viewership

Nostalgic Fans Flock to "Gilmore Girls" Every Fall, Driving Soaring Viewership

16 Oct

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Summary

"Gilmore Girls" streaming viewership surges every fall, reaching over 7 billion minutes in 2023
Show's 25th anniversary this year fuels additional momentum and fan engagement
Younger viewers aged 18-34 make up over 50% of the show's streaming audience

Nostalgic Fans Flock to "Gilmore Girls" Every Fall, Driving Soaring Viewership

According to the latest data, the classic TV series "Gilmore Girls" has become a must-watch every fall, defying the trend of increasingly fragmented viewing habits. As of October 2025, the show's streaming viewership has consistently reached new heights, with viewership surging to over 7 billion viewing minutes in fall 2023.

This fall phenomenon can be traced back to a growing social media trend, where fans eagerly anticipate the show's return each year, sharing edits and reminders across platforms like TikTok and Instagram. The show's cozy, autumnal aesthetic seems to resonate strongly with viewers, who make "Gilmore Girls" a staple of their annual fall viewing routines.