Who is George Briner and why is he retiring?

George Briner is the retiring president of The Valory Music Co., stepping down after over 18 years with the company and more than four decades in the country music industry.

What were George Briner's key achievements at The Valory Music Co.?

At The Valory Music Co., George Briner oversaw the release of numerous platinum albums and spearheaded marketing efforts for artists like Thomas Rhett and Sheryl Crow.

What did Scott Borchetta say about George Briner's retirement?

Scott Borchetta, CEO of Big Machine Label Group, described George Briner as a devoted colleague and friend, highlighting his passion for artists and music and his significant impact on country music.

Home / Arts and Entertainment / George Briner to Retire from The Valory Music Co.

George Briner to Retire from The Valory Music Co.

10 Feb

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Summary

George Briner is retiring after over 18 years as president of The Valory Music Co.
He has a career spanning over four decades in the country music industry.
Briner oversaw marketing for artists like Thomas Rhett and Sheryl Crow.

George Briner to Retire from The Valory Music Co.

George Briner has announced his retirement from his presidential role at The Valory Music Co., marking the end of an illustrious career spanning over 18 years with the label and more than four decades in the country music industry. Briner's leadership at Valory was characterized by the successful release of numerous platinum and multi-platinum albums. He was also pivotal in developing and executing marketing and promotion strategies for a roster of notable artists, including Thomas Rhett, Justin Moore, and Sheryl Crow. Reflecting on his career, Briner expressed deep gratitude for the experiences and relationships forged since his start in 1984 as Promotion Director at KZLA/Los Angeles. He extended special thanks to his wife, Audra, for her unwavering support, and to the Valory and Big Machine Label Group (BMLG) families. Scott Borchetta, founder, chairman, and CEO of BMLG, lauded Briner as a "brother, friend, and colleague" and a "consummate 'record guy'" whose passion for artists and music significantly enhanced country music.