Fox Animates Ad Deals with Toonstar

Fox Advertising has announced a strategic partnership with Toonstar, a production company skilled in creating fast, high-quality animation. This collaboration aims to provide marketers with new avenues to engage audiences through digital-first animated content and creator-led storytelling.

The partnership leverages Toonstar's proprietary production engine, Ink & Pixel™, and audience intelligence technology, SPOT™, to develop content that can quickly respond to cultural events and audience signals. This real-time responsiveness is a significant advantage over the longer production schedules of traditional animated series, making it easier to embed advertising messages.

This initiative extends Fox's commitment to animation and creator community ties. The network, known for shows like "The Simpsons," is expected to launch a "Family Guy" spin-off in the 2027-2028 season. With the acquisition of Bento Box in 2019, Fox has continued to build its animation portfolio, and this new agreement with Toonstar provides advertisers with more options to create content and become part of the narrative.

Fox has already initiated preliminary discussions with advertisers regarding potential projects with Toonstar, including episodic series. Both companies will showcase this collaboration at Cannes Lions next week, signaling immediate availability for potential deals involving Toonstar's animation services.