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Varun & Kriti: Fossil's Summer of Retro Style
8 Jun
Summary
- Fossil's Summer 2026 campaign stars Varun Dhawan and Kriti Sanon.
- The campaign features two distinct narratives: Dreaming In Color and A Summer Dream Come True.
- Campaign elements include vintage backdrops, candy-store and ice-cream cart themes.

Fossil has launched its vibrant Summer 2026 campaign, starring brand ambassadors Varun Dhawan and Kriti Sanon. This initiative captures the essence of summer through a blend of nostalgia, playful narratives, and timeless style, presented in a series of visually rich moments.
The campaign unfolds across two distinct creative narratives: 'Dreaming In Color' and 'A Summer Dream Come True.' These stories evoke the carefree joy of the season with immersive storytelling and elevated fashion. The visuals range from charming vintage settings to bold monochromatic designs, reflecting Fossil's signature fusion of classic design and modern aesthetics.