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Filmmaker Loses Gracefully, Embraces Process Over AI
8 Jul
Summary
- Filmmakers must learn to lose with grace, like in sports.
- AI's efficiency obsession threatens the human creative process.
- Independent cinema acts as resistance, using 'Trojan horses'.

Mexican filmmaker Alonso Ruizpalacios spoke about the importance of embracing the creative process over mere outcomes, drawing parallels between sports and filmmaking where losing is more common than winning. He expressed concern over the wholesale embrace of artificial intelligence, viewing its relentless pursuit of efficiency as dangerous and detrimental to the human experience inherent in artistic creation.
Ruizpalacios advocates for independent cinema as a form of resistance, suggesting the use of 'Trojan horse' strategies. This approach involves embedding complex artistic content and anti-establishment ideas within the framework of commercial entertainment, potentially even on platforms like TikTok, to reach wider audiences and re-educate them.