Filmhub Fuels Creator Content on VOD Platforms

Filmhub has entered into a strategic partnership with talent management firm UnderCurrent to significantly enhance the distribution capabilities for digital creators.

This collaboration focuses on empowering creators to license their content to video-on-demand (VOD) platforms and secure original film and TV deals. Filmhub has a particular interest in creators specializing in supernatural and true crime content.

The partnership offers creators a pathway to monetize and syndicate their work through new channels, including advertising-based services that are increasingly becoming homes for creator content. This move is seen as a crucial step for creators looking to expand their audience and ensure their content reaches a wider market.

Under the agreement, Filmhub exclusively works with creators represented by UnderCurrent, such as Kelsi Davies, Jimmy Here, and Nexpo. These creators aim to revive their existing content and reach new audiences, with Davies already launching a FAST channel on Roku and videos on Tubi, including a forthcoming six-episode series she is directing and producing.

Filmhub also addresses the challenges creators face with complex contracts and rights negotiations for film and TV. The company emphasizes a non-exclusive approach, ensuring creators maintain ownership and control over their intellectual property, differentiating its business model from traditional distributors seeking long-term exclusivity.