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Single Screens Balk at Film's Demanding Release Terms
26 Nov
Summary
- Single screens face demands for two-week commitment to one film.
- This condition limits show counts for a competing film's release.
- Advance bookings show strong interest despite release distribution issues.
The upcoming release of 'Tere Ishk Mein' has presented a significant dilemma for single-screen cinema owners. Distributors, represented by AA Films, are imposing a condition that requires theaters to commit to playing the film for its entire first week, with an additional demand for two shows in the second week. This stipulation directly impacts the upcoming release of 'Dhurandhar,' potentially limiting its show count.
Single-screen owners are reportedly hesitant to agree, as they wish to provide adequate screening time for both films. The urgency to resolve this is high, given that advance bookings for 'Tere Ishk Mein' are promising, especially after a string of underperforming releases. The success of 'Tere Ishk Mein' is seen as crucial for these theaters.
As of November 26, advance bookings for 'Tere Ishk Mein' are still pending in several prominent Mumbai locations, though they have commenced in others, with some showing multiple shows. This situation has created anticipation for a swift resolution that would allow for a full-scale release across the country.
