What is the new initiative by a UK sales firm regarding AI in films?

A UK sales firm is launching an "No AI Used" label for films and advocating for global industry standards to distinguish human-made content from AI-generated material.

Why are filmmakers concerned about AI in the creative industries?

Filmmakers are concerned that AI-generated content is flooding creative industries, potentially devaluing and threatening human authorship and artistry.

What kind of standards are being proposed for AI in film?

The company is proposing centralized, internationally recognized certification systems for human-made cultural works, similar to organic food or fair-trade labeling.

Home / Arts and Entertainment / Filmmakers Fight AI Flood with Human Artistry

Filmmakers Fight AI Flood with Human Artistry

14 Feb

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Summary

A UK sales firm is launching an 'No AI Used' label for films.
The company aims to protect human authorship against AI content.
They advocate for industry-wide standards similar to organic labeling.

Filmmakers Fight AI Flood with Human Artistry

A United Kingdom sales company is launching an "No AI Used" label for films, urging the implementation of global industry standards to inform audiences about the use of artificial intelligence in filmmaking. This initiative is inspired by disclaimers like the one for A24's horror movie 'Heretic.'

The company's CEO, Paul Yates, clarified that the goal is not to oppose technology but to safeguard human authorship. He stated that human artistry is becoming both more valuable and vulnerable as AI-generated content proliferates.

Yates believes that film must define itself in opposition to the logic of speed and cost often associated with AI, which he argues turns art into mere churn and risks the industry losing its soul and economic power.