Will Ferrell Swings for SKIMS in Golfer Promo

Will Ferrell is channeling his inner golfer, Lonnie 'The Hawk' Hawkins, for a new SKIMS campaign. The comedian sports SKIMS menswear, including briefs and tank tops, in promotional material for his upcoming Netflix series, 'The Hawk,' which premieres on July 16, 2026. The campaign playfully depicts Hawkins, once a top-seeded golfer, striving to recapture his past success.

Ferrell's character is shown with golf accessories, and a voiceover teases the series' plot about a golfer whose body says 'retire,' but his SKIMS say 'one more round.' The 10-episode series follows Hawkins in 2004 as he navigates the later stages of his career. He aims to win one more major to complete golf's Grand Slam, despite his ex-wife and son believing he is finished.