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Farmer Turns Fields into Fashion Runway
8 Oct
Summary
- Nishant Kerketta uses rural backdrops for fashion.
- His reels contrast farming work with stylish outfits.
- Bollywood stars have praised his unique content.
Nishant Kerketta, a farmer from Jharkhand, has captured widespread attention for his distinctive blend of farming and fashion. He leverages his rural environment, utilizing fields, village homes, and local roads as the backdrop for his stylish Instagram reels. These videos typically commence with scenes of agricultural labor before transitioning to showcase meticulously chosen fashion ensembles.
One notable reel, which has surpassed 11.4 million views, begins with Kerketta in a muddy field before revealing a series of sophisticated looks. His content consistently challenges perceptions, as seen in a reel that starts with the statement, "Gaon ke ladke can't dress well." He then appears in well-coordinated attire, debunking the stereotype.
The rural settings, including mud-and-tiled houses and riverbanks, form an integral part of his visual identity, proving that studio backdrops are unnecessary for fashion content. This unique fusion has earned him the nickname "aura farmer" among his followers.
Kerketta has cultivated a substantial online presence with over 41,000 Instagram followers. His innovative reels have also attracted recognition from Bollywood personalities, with actors like Bhumi Pednekar and Shibani Dandekar publicly acknowledging his style.
