Fans Choose Concerts Over Sex, Live Music Dominates Global Entertainment

As of November 14th, 2025, a recent global survey by concert promoter Live Nation has revealed that music fans are prioritizing live concerts over sex. The "Living for Live" report, which surveyed over 42,000 fans aged 18 to 54 across 15 countries, found that 70% of respondents would choose a concert by their favorite artist over lovemaking.

The study also confirmed that live music has become the world's top form of entertainment, outranking attending movies, sporting events, and even having sex. "This report confirms what we're seeing on the ground everywhere," said Live Nation's global president of media and sponsorship, Russell Wallach. "Live music isn't just growing, it's shaping economies, influencing brands, and defining culture in real time."

The report further highlighted the growing demand for female artists, with 76% of fans reporting that they want to see more female-led lineups, and 60% expressing a desire for more festivals to spotlight female talent.