Home / Arts and Entertainment / TVF's 'Family Kirana Store' Hits Fast-Track Success
TVF's 'Family Kirana Store' Hits Fast-Track Success
13 Nov
Summary
- Family Kirana Store released three seasons in under 10 months.
- The sitcom's first two seasons amassed over 42 million YouTube views.
- New brand partners Campa and Fortune join for the third season.
The Viral Fever's sitcom, Family Kirana Store, has achieved a significant milestone with the release of its third season on YouTube on November 13, 2026. This marks the show as one of the fastest digital franchises, having launched three seasons within a mere 10-month span. The cumulative viewership for the first two seasons has surpassed 42 million views on YouTube, indicating strong audience engagement.
Further expanding its appeal, the third season welcomes new brand collaborations, including Campa and Fortune by AWL. This growth in brand partnerships highlights the evolving integration of brands within digital storytelling. YouTube remains a crucial platform for TVF, having been instrumental in developing numerous successful shows that have later transitioned to premium OTT platforms.
Directed by Saksham Arora and Hemant Mishra, Family Kirana Store stars Shrikant Verma as Gajju Bhaiya. The series humorously depicts everyday situations within a family-run neighbourhood kirana store. Vijay Koshy, President of TVF, expressed encouragement over the show's rapid success and highlighted YouTube's integral role in nurturing audiences and building properties with cross-platform potential.
