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Evil Dead Burn's Weak Opening Stuns Box Office

Summary

  • Evil Dead Burn debuted at #2, earning $6.7 million on Friday.
  • Film's opening is lower than other recent horror releases.
  • Projected weekend earnings range from $16-$19 million.
Evil Dead Burn's Weak Opening Stuns Box Office

Evil Dead Burn opened at the number two spot in domestic box office rankings, behind only Moana. The film garnered $6.7 million on its opening day, which included $2.3 million from Thursday previews. This initial earning falls short compared to the opening day collections of recent horror films such as The Black Phone, Smile, and Evil Dead Rise.

While Evil Dead Burn achieved the same B CinemaScore rating as Evil Dead Rise, its opening performance did not match its predecessor. The movie is now tracking to earn between $16 million and $19 million over its three-day opening weekend. This revised projection is a decrease from the initial expectation of $20 million to $24 million, and would mark the lowest opening weekend for the rebooted franchise.

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