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News Race Heats Up: ABC Leads NBC by Narrow Margin
27 Jul
Summary
- ABC World News Tonight holds a slim 7% lead over NBC Nightly News in the key demo.
- NBC Nightly News saw significant viewer gains week-over-week and year-over-year.
- CBS Evening News continues to lose viewers in both total and demo ratings.
The race for evening news dominance is tightening, as ABC World News Tonight maintains a slight advantage over NBC Nightly News. For the week of July 13, ABC's newscast led NBC by just 7% in the vital Adults 25-54 demographic. ABC World News Tonight drew 8.476 million total viewers and 1.073 million demo viewers, marking increases from the previous week and significant year-over-year growth.
NBC Nightly News, anchored by Tom Llamas, garnered 6.684 million total viewers and 1.002 million demo viewers, a difference of only 71,000 demo viewers from its ABC competitor. NBC's program experienced robust growth, up 5% in total viewers and 7% in the demo compared to the prior week, and substantial gains of 20% year-over-year.
In contrast, CBS Evening News, anchored by Tony Dokoupil, continues to struggle. It averaged 3.754 million total viewers and 472,000 demo viewers. This newscast is the sole broadcast evening program to have seen a decrease in viewers since the previous week, with losses of 1% in total viewers and 5% in the demo, mirroring declines from the same week last year.
