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Broke Euphoria Junkie Wears $1,000 Hoodie
14 Apr
Summary
- Rue, despite owing $100,000, wore a $1,000 hoodie.
- Her debt reportedly ballooned to $43 million with interest.
- Costume designer admits to a 'f*** it' mentality for season two.

The wardrobe choices in the series 'Euphoria' have drawn criticism, particularly concerning characters portrayed as financially struggling. Rue, played by Zendaya, who is depicted as owing her drug dealer $100,000, was observed wearing a $1,000 Saint Michael Angel hoodie. This has sparked viewer debate, highlighting a perceived disconnect between the character's dire circumstances and her expensive attire.
Rue's financial predicament in the show is substantial. Initially owing $10,000 for drugs that were destroyed, her debt reportedly escalated to $43 million due to accrued interest. Despite this enormous sum, she was seen in additional high-end items, including a patchwork jacket that originally cost $4,050. Another character, Nate Jacobs, portrayed by Jacob Elordi, has also been seen in designer pieces, such as a $6,080 plaid shirt and a $1,143 polo shirt.
Costume designer Heidi Bivens has acknowledged the discourse surrounding the show's high-end fashion. She admitted to being more cautious in earlier seasons, ensuring characters' wardrobes were justifiable. However, for the second season, Bivens adopted a more relaxed approach, stating, 'come on, this is not reality,' giving departments permission to deviate from strict real-world affordability.
This creative freedom allows for visually striking costumes, even if they don't align with the characters' on-screen financial situations. While some viewers find the disparity jarring, others understand that creative decisions can supersede strict realism in television production. The conversation has also drawn parallels to similar discussions regarding costume choices in other popular series.