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Espresso Martini Reigns Supreme: Fashion's New Signature Cocktail
19 Oct
Summary
- Espresso martini is fashion's current cocktail of choice.
- Belvedere vodka features model Gabbriette in new campaign.
- Campaign highlights three cocktails, including the espresso martini.
The espresso martini is currently the reigning cocktail within the fashion industry, appearing at prominent events like Saint Laurent and Tom Ford shows. This trend is further cemented by a new campaign from Belvedere vodka, featuring model and musician Gabbriette Bechtel.
The campaign, named 'Dirty Hour,' centers around Belvedere Dirty Brew and highlights three distinct cocktails. These include an affogato, a boozy latte, and the popular espresso martini, which Gabbriette herself identifies as her preferred drink.
Gabbriette, known for her distinct Gothic and 'indie sleaze' aesthetic, expressed her attraction to the campaign's blend of elegance and edge. Belvedere's Chief Marketing Officer, Gemma Parkinson, noted that Gabbriette's unique ability to navigate different worlds without compromise made her an ideal partner for the brand's effort to merge cocktail culture with fashion sensibilities.
