Home / Arts and Entertainment / 125 Years Later, ESCO Revives Trading Cards with LISA & KATSEYE
125 Years Later, ESCO Revives Trading Cards with LISA & KATSEYE
21 Oct
Summary
- Exhibit Supply Company, founded in 1901, pioneered modern trading cards.
- The brand returns in 2026 focusing on premium music and pop culture.
- New releases feature global superstars LISA and KATSEYE.
Founded in Chicago in 1901, the Exhibit Supply Company (ESCO) is making a notable return in July 2026 as ESCO Trading Cards. This historic brand, credited with inventing the modern trading card, initially produced penny arcade cards featuring prominent figures from sports, film, and music, including Babe Ruth and The Beatles.
ESCO's relaunch in 2026 centers on becoming the premier trading card brand for music and pop culture. The company's strategy includes premium boxed collections with autographs and relic cards, distributed through both mass retail and specialty hobby shops.
The brand's comeback has already seen the debut of exclusive trading card packs. In August 2026, ESCO launched its "WILD" collection celebrating the global girl group KATSEYE, followed by the "PRESS PLAY" collectible set for superstar LISA in October 2026.
These new releases feature intricate designs, rare pulls, and authentic autographs, catering to a new generation of fans immersed in collecting culture. ESCO aims to replicate the success of its past by turning contemporary artist fandom into a collectible habit.
