Home / Arts and Entertainment / ERL's New Era: LA Production & First Womenswear
ERL's New Era: LA Production & First Womenswear
27 Jun
Summary
- ERL launches its first independent collection after separating from Dover Street Market.
- The brand now produces in LA and has debuted its first official women's collection.
- The 'Island' collection blends East Coast prep with L.A. nonchalance and bold colors.
The ERL brand, helmed by Eli Russell Linnetz, is embarking on a significant new phase with its Spring 2027 "Island" collection. This marks the label's first independent presentation following an amicable separation from the Dover Street Market incubator. Key developments include the relocation of production from Europe to Los Angeles and the debut of ERL's first official women's collection.
Inspired by a surreal summer experience on Martha's Vineyard, the "Island" collection merges East Coast prep aesthetics with L.A. nonchalance. The designs showcase Madras prints, washed rugby shirts, and chartreuse sportswear, reflecting Linnetz's embrace of bold color. Craftsmanship has been elevated, with a focus on sun-bleached knits, gradient prints, and upcycled vintage textiles.
The introduction of a full womenswear offering is a major milestone, with Linnetz articulating a clear vision for the ERL woman. This translates into sheer slip dresses and silk chiffon tops embodying carefree California cool. The collection was presented in a unique space, reflecting the collection's vibrant floral print.
Looking ahead, ERL has outlined a five-year retail expansion plan, commencing with a flagship store in California. The brand sees significant potential in Asia, with South Korea identified as its largest current market. Meanwhile, Linnetz is also in pre-production for his first film.
