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Emmett J. Scanlan Stars in Primark Man's Christmas Launch
5 Nov
Summary
- Emmett J. Scanlan is the new face of Primark Man's 2026 Christmas campaign.
- The launch event took place at The Leeson Lounge in Dublin.
- Celebrities like Pete Wicks and Dami Hope attended the event.
Primark recently hosted a special event at The Leeson Lounge in Dublin to celebrate the launch of its Primark Man campaign, featuring actor Emmett J. Scanlan. Scanlan, 47, has been revealed as the face of Primark Man's upcoming 2026 Christmas campaign, titled 'Style Your Season'.
Scanlan is well-known for his roles in the BBC/Netflix hit 'Kin' and Guy Ritchie's 'MobLand'. The launch party was attended by several celebrities, including Pete Wicks, Bobby Brazier, Ryan Libbey, and Love Island star Dami Hope, who gathered to honor Scanlan's new role with the popular retailer.
The event marked a significant moment for Primark Man, highlighting a high-profile collaboration for their festive season offering. Scanlan's involvement is expected to bring considerable attention to the brand's menswear collection.
