Emmay Entertainment Launches 'Emmayzing' for New-Age Media Content

On November 11, 2025, Emmay Entertainment and Motion Pictures, the production banner of Nikkhil Advani, Madhu Bhojwani, and Monisha Advani, announced the launch of its new subsidiary, Emmayzing Creations LLP. This newly established division marks Emmay's strategic expansion into new media, hyper-short formats, and technology-aided content creation and production.

Emmayzing will focus on producing independent music videos, advertorial short films, micro-dramas, and vodcasts, signaling a forward-looking approach toward emerging storytelling platforms. Helmed by producers Sagar Manik and Kushal Mansukhani, Emmayzing has already commenced operations with its first project, a music video titled 'Jugni', created for the fashion brand Style Junkie.

The producers expressed excitement about collaborating with brands and fresh talent to deliver content that integrates cutting-edge technologies such as artificial intelligence to achieve cost-effective and visually immersive storytelling. Monisha Advani, speaking on behalf of the parent company, emphasized Emmay's ongoing commitment to innovation and talent development, stating that this move underlines their dedication to supporting new minds, new technicians, and behind-the-camera expertise.

With Emmayzing, Emmay Entertainment looks to strengthen its presence in the evolving digital entertainment space, creating opportunities for collaboration between emerging creators, brands, and new-age audiences.