What is the new subsidiary launched by Emmay Entertainment?

Emmay Entertainment has launched a new subsidiary called 'Emmayzing Creations LLP' to focus on producing innovative digital content.

How will Emmayzing Creations integrate technology into their content?

Emmayzing Creations aims to blend creativity and technology, utilizing cutting-edge tools like artificial intelligence to deliver cost-effective and visually immersive storytelling.

Home / Arts and Entertainment / Emmay Entertainment Launches 'Emmayzing' for New-Age Media Content

Emmay Entertainment Launches 'Emmayzing' for New-Age Media Content

Q: What types of content will Emmayzing Creations produce?

Emmayzing Creations will focus on creating independent music videos, advertorial short films, micro-dramas, and vodcasts for emerging digital platforms.

11 Nov

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Summary

Emmay Entertainment establishes new subsidiary 'Emmayzing Creations'
Focuses on producing independent music videos, short films, and vodcasts
Aims to integrate cutting-edge technologies like AI for immersive storytelling

Emmay Entertainment Launches 'Emmayzing' for New-Age Media Content

On November 11, 2025, Emmay Entertainment and Motion Pictures, the production banner of Nikkhil Advani, Madhu Bhojwani, and Monisha Advani, announced the launch of its new subsidiary, Emmayzing Creations LLP. This newly established division marks Emmay's strategic expansion into new media, hyper-short formats, and technology-aided content creation and production.

Emmayzing will focus on producing independent music videos, advertorial short films, micro-dramas, and vodcasts, signaling a forward-looking approach toward emerging storytelling platforms. Helmed by producers Sagar Manik and Kushal Mansukhani, Emmayzing has already commenced operations with its first project, a music video titled 'Jugni', created for the fashion brand Style Junkie.