Home / Arts and Entertainment / Emma Stone Fights for Her Digital Identity
Emma Stone Fights for Her Digital Identity
4 Feb
Summary
- Emma Stone stars in a Squarespace Super Bowl ad.
- She dramatically tries to secure her domain name.
- The ad reunites her with director Yorgos Lanthimos.
Actress Emma Stone is featured in a new Squarespace commercial airing during Super Bowl LX this Sunday, February 9th, 2026. The ad, titled "Unavailable," humorously depicts Stone's increasingly frantic efforts to secure the domain name EmmaStone.com, a digital identity she has never previously owned.
Reuniting with director Yorgos Lanthimos, known for their work on "The Favourite" and "Poor Things," the commercial uses black-and-white analogue film to create a cinematic feel. Stone found the "over the top" premise highly amusing, joking that it was the closest she'd come to revealing her true self.
The campaign emphasizes the urgency of establishing an online presence, likening the race to secure a domain to a ticking game clock. Squarespace aims to highlight that a domain is the crucial first step in building a scalable brand or business in today's digital landscape.
Beyond the commercial, Stone discussed her past online activities, recalling early web-building on platforms like Geocities and Angelfire, and her long-time engagement with blogs and now Substack. She expressed no interest in a lifestyle website or social media like Instagram due to concerns for her mental health.
