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Eminem Loses Trademark Battle to Swim Brand
4 Jul
Summary
- Eminem lost a trademark fight against swimwear brand Swim Shady.
- Australian trademark office ruled against Eminem's 'Shady' clothing marks.
- Ruling effective August 1, Eminem can appeal by July 22.
Rapper Eminem has faced a setback in a trademark dispute with the Australian beach brand, Swim Shady. The Sydney-based company successfully defended its name against Eminem's claims that it infringed upon his "Shady" and "Shady Limited" trademarks.
Australia's Registrar of Trade Marks ruled that Eminem had not adequately used these marks in Australia for clothing and merchandise during the relevant period. Adjudicator Benjamin Goldsworthy determined that the "Shady" branding often related more to Eminem's stage persona than to specific product trademarks in the Australian market.
The ruling, effective August 1, removes certain protections for Eminem's "Shady" marks concerning clothing and merchandise in Australia. Eminem, however, retains rights in other categories and has until July 22 to file an appeal against this decision.
