How did Emily Atack feel about working on the Agent Provocateur campaign?

Emily Atack described the campaign as one of the most special and empowering projects she has worked on, feeling happy and trusting the creative process.

What inspired the Agent Provocateur SS26 collection featured by Emily Atack?

The SS26 collection was inspired by British aristocratic glamour and Jilly Cooper's novels, featuring polka dots, florals, and PVC, reflecting a late 1980s countryside living theme.

Home / Arts and Entertainment / Emily Atack Channels Duchess in Provocative Lingerie Campaign

Emily Atack Channels Duchess in Provocative Lingerie Campaign

Q: What is the SS26 Agent Provocateur campaign starring Emily Atack about?

The SS26 Agent Provocateur campaign, featuring Emily Atack, draws inspiration from late 1980s British aristocratic glamour and Jilly Cooper's novels, showcasing bondage-themed lingerie and referencing Atack's role as 'The Duchess'.

11 Feb

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Summary

Actress Emily Atack stars in Agent Provocateur's SS26 campaign.
The campaign features bondage-themed lingerie and a nod to 'Rivals'.
Atack expressed feeling empowered and happy with the project.

Emily Atack Channels Duchess in Provocative Lingerie Campaign

Emily Atack is making waves with her starring role in Agent Provocateur's SS26 campaign, recently appearing at the brand's Soho store. The 36-year-old actress captivated onlookers in a striking pink satin uniform dress, a daring reinterpretation of the Vivienne Westwood-designed staff uniform, which she wore unbuttoned to reveal a glimpse of black lace.

The campaign, shot in Hertfordshire, draws inspiration from late 1980s British aristocratic glamour and Jilly Cooper's novels, particularly referencing Atack's role as Sarah Stratton in 'Rivals'. This thematic connection is highlighted by imagery that includes a riding crop and the on-screen moniker 'Emily is The Duchess'.

Atack shared her enthusiasm for the project, stating it was one of the most special and empowering she has worked on, praising the creative team and her positive experience. Creative director Sarah Shotton cited Atack's bold and gorgeous British persona as essential for bringing the collection's over-the-top, fun aesthetic to life.