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Hasselbeck's CBS Mornings Tryout: Ratings Boost Bid?
12 Jun
Summary
- Elisabeth Hasselbeck will guest host CBS Mornings next week.
- The show aims to boost ratings, trailing competitors significantly.
- Other personalities will also audition for potential changes.
Elisabeth Hasselbeck is scheduled to guest host CBS Mornings next week, from Monday through Wednesday, alongside Gayle King and Nate Burleson. This appearance is part of a series of on-air auditions as CBS News considers changes to its morning program. The move comes as CBS Mornings seeks to boost its ratings, which currently lag behind major competitors "Good Morning America" and "Today."
The show has been averaging 1.693 million total viewers, a stark contrast to "Good Morning America's" 2.702 million and "Today's" 2.928 million. Hasselbeck, a former host of "The View," is expected to contribute to discussions on parenting and pop culture during the 8 am hour.
Sources indicate that other personalities, including network regulars Vladimir Duthiers and Adriana Diaz, will also participate in these tryouts. These efforts reflect a broader strategy to find a long-term fit and potentially revamp the show's format and lineup, with CBS News President Tom Cibrowski, who has experience with more entertainment-focused programming, overseeing the changes.
