What inspired the new e.l.f. x H&M fragrance collection?

The new fragrance collection is inspired by popular e.l.f. products such as Power Grip Primer, Halo Glow, and Camo.

When did the e.l.f. x H&M fragrances launch?

The vegan scents from the e.l.f. Cosmetics and H&M collaboration launched on January 29.

How much do the e.l.f. x H&M fragrances cost?

Each of the new vegan fragrances from e.l.f. x H&M is priced at $29.99.

Home / Arts and Entertainment / e.l.f. x H&M: Iconic Scents Meet Affordable Luxury

e.l.f. x H&M: Iconic Scents Meet Affordable Luxury

4 Feb

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Summary

e.l.f. and H&M debut a new fragrance collection inspired by popular e.l.f. products.
This marks H&M's first beauty partnership and e.l.f.'s initial fragrance launch.
The vegan scents are priced at an accessible $29.99 each.

e.l.f. x H&M: Iconic Scents Meet Affordable Luxury

A significant collaboration has emerged as e.l.f. Cosmetics partners with H&M to launch an eau de parfum collection. This inaugural fragrance line draws inspiration from three beloved e.l.f. products: Power Grip Primer, Halo Glow, and Camo. The collection, which became available on January 29, signifies H&M's first foray into a beauty partnership and e.l.f.'s debut in the fragrance industry.

Each vegan scent is affordably priced at $29.99, aligning with e.l.f.'s mission of providing premium experiences at accessible costs. Complementing the fragrances, limited-edition accessories, such as Power Grip socks and Halo Glow charms, further celebrate this monumental partnership. Editors have shared positive initial reactions, highlighting the quality and unique aromas of the new scents.