Ekta Kapoor Takes Indian Stories Global on OTT

Producer Ekta Kapoor has revealed her strategic plans to broaden her production ventures into the burgeoning Over-The-Top (OTT) streaming space. She is currently engaged in developing a diverse array of shows specifically designed to captivate audiences across the globe.

Kapoor articulated her ambition to elevate Indian storytelling by presenting it to international viewers through these forthcoming projects. She conveyed her enthusiasm for her narratives to transcend geographical boundaries and reach corners of the world, including Korea, Japan, Africa, and America.

With a rich legacy in television, including acclaimed series like 'Kyunki Saas Bhi Kabhi Bahu Thi' and 'Naagin', Kapoor's banner, Balaji Telefilms, has consistently delivered content that resonates deeply with Indian audiences. Her foray into OTT signifies a new chapter in her career, aiming to bring the unique voice of Indian creators to a global platform.