What is the EKAL Hub initiative promoted by Riteish Deshmukh?

The EKAL Hub initiative aims to make entertainment accessible and affordable for people living in rural areas of Maharashtra, bringing the big-screen experience to villages.

Why does Riteish Deshmukh believe cinema is important for rural areas?

Riteish Deshmukh believes cinema offers an immersive experience that cannot be replicated by digital platforms and is a basic need, not a luxury, for rural communities.

Besides entertainment, what else do Ekal Hubs offer rural communities?

Ekal Hubs aim to support education, digital literacy, and skill development in rural areas through screenings and training content.

Home / Arts and Entertainment / Ekal Hubs: Bringing Big Screen Magic to Villages

Ekal Hubs: Bringing Big Screen Magic to Villages

8 Mar

•

Summary

Ekal Hubs aim to make entertainment accessible and affordable in rural Maharashtra.
Riteish Deshmukh believes cinema offers an immersive experience unmatched by OTT.
The initiative supports education, digital literacy, and skill development.

Ekal Hubs: Bringing Big Screen Magic to Villages

Riteish Deshmukh has lauded the EKAL Hub initiative, calling it a potential game-changer for rural Maharashtra by ensuring entertainment is accessible and affordable. Deshmukh stressed that entertainment is a fundamental need, not a luxury, and rural populations deserve quality cinematic experiences. He highlighted that the immersive big-screen experience in a theatre is unique and cannot be replicated by internet or OTT platforms. The Ekal Hubs are designed to bring this experience closer to rural audiences affordably.