What were the key marketing tactics used for Ek Deewane Ki Deewaniyat?

The marketing team, led by Aman Gill and Gaurav Verma, focused on positioning the film as an "intense romance" and making the music the hero of the campaign. They avoided pre-release interviews and instead invested heavily in amplifying the film's songs across various platforms.

How did the producer's decision to release Ek Deewane Ki Deewaniyat theatrically without pre-selling rights contribute to the film's success?

The producer, Anshul Garg, made a bold move by releasing the film theatrically without pre-selling the satellite or digital rights. This unconventional decision paid off, as the team believed that the post-release value in these markets would be higher.

What was the impact of Ek Deewane Ki Deewaniyat's successful marketing campaign?

The film's title song reached 120 million views on YouTube, and the music became a chartbuster. The lead actors, Harshvardhan Rane and Sonam Bajwa, also gained significant popularity, further contributing to the film's success.

Home / Arts and Entertainment / Ek Deewane Ki Deewaniyat's Disruptive Marketing Tactics Deliver Surprise Bollywood Hit

Ek Deewane Ki Deewaniyat's Disruptive Marketing Tactics Deliver Surprise Bollywood Hit

3 Nov

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Summary

Aman Gill and Gaurav Verma's strategic marketing approach for Ek Deewane Ki Deewaniyat
Focused on music and avoided pre-release interviews, instead investing in post-release roadshows
Producer Anshul Garg's bold decision to release the film theatrically without pre-selling satellite or digital rights

Ek Deewane Ki Deewaniyat's Disruptive Marketing Tactics Deliver Surprise Bollywood Hit

In a surprising turn of events, the Diwali release Ek Deewane Ki Deewaniyat has emerged as a huge hit at the box office. The credit for this success goes to the film's marketing team, led by Aman Gill and Gaurav Verma, who employed a disruptive strategy that defied industry norms.

Gill and Verma, in an exclusive interview, revealed that their approach centered around positioning the film as an "intense romance" and making the music the hero of the campaign. They purposefully avoided releasing the soft, romantic song "Khoobsurat" before the film's release, instead focusing on building anticipation around the passionate, intense nature of the story.