Home / Arts and Entertainment / Dwayne Johnson Shines in Oscar-Buzzing 'The Smashing Machine' from PVR INOX Pictures
Dwayne Johnson Shines in Oscar-Buzzing 'The Smashing Machine' from PVR INOX Pictures
3 Oct
Summary
- PVR INOX Pictures to release Dwayne Johnson's drama 'The Smashing Machine'
- Expanding global cinema offerings, including Japanese anime and Korean films
- Leveraging data and community engagement for strategic marketing
As of October 3rd, 2025, PVR INOX Pictures, the motion picture arm of PVR INOX Limited, is preparing to release the highly anticipated drama 'The Smashing Machine' starring Dwayne Johnson. The film, directed by Benny Safdie and produced by A24, has been generating significant Oscar buzz for Johnson's dramatic performance as MMA legend Mark Kerr.
In an exclusive interview, Nayana Bijli, the Director of PVR INOX Pictures, discussed the company's strategy for bringing 'The Smashing Machine' to Indian audiences. Bijli highlighted the film's strong pedigree, with Safdie's acclaimed work on 'Uncut Gems' and A24's track record, as well as the appeal of Johnson's first foray into a serious dramatic role.
PVR INOX Pictures is also expanding its global cinema offerings, with plans to release a diverse lineup of international films, including Japanese anime and Korean productions. The company is leveraging data and community engagement to strategically market these titles, reaching out to relevant influencers and tapping into the growing demand for international cinema in India.
Recent successes, such as the release of the Japanese animated film 'Shin Chan: The Spicy Kasukabe Dancers In India' and the strong performance of 'Demon Slayer: Kimetsu No Yaiba The Movie: Infinity Castle,' have further reinforced PVR INOX Pictures' commitment to bringing diverse global content to Indian audiences.
