Home / Arts and Entertainment / Poirier Loses Bud Light Deal Amid Sobriety Struggles
Poirier Loses Bud Light Deal Amid Sobriety Struggles
22 Jul
Summary
- Dustin Poirier's Bud Light contract was terminated after an arrest.
- Poirier cited mental health struggles since retiring from the UFC.
- He acknowledged he cannot drink responsibly and lost hundreds of thousands.
Former UFC interim Lightweight champion Dustin Poirier had his Bud Light sponsorship contract terminated immediately after an incident on Father's Day. Poirier was arrested in Georgia, initially facing a misdemeanor public drunkenness charge. Body-camera footage later showed him agitated and threatening police before his custody.
Following the arrest, Poirier apologized and disclosed ongoing mental health struggles since his retirement from the sport. He emphasized that while others can drink responsibly, he is not one of them. This stance led to Bud Light's decision to end their sponsorship, a move that cost Poirier several hundred thousand dollars from the remaining deal.
Despite this setback, Poirier retains support from other sponsors, including Robert Graham, Celsius, Timex, TLF Apparel, and his own Louisiana Style Hot Sauce brand. While the loss of the Bud Light deal is a financial blow, it may align with his personal goals of sobriety.
