Dua Lipa Sues Samsung for $15 Million Over Unauthorized Likeness

Pop singer Dua Lipa has initiated a $15 million lawsuit against Samsung Electronics, asserting that her image was used to promote televisions without her consent or compensation. The legal action, filed on Friday, details how Samsung allegedly featured Lipa's likeness on the cardboard packaging of its TVs starting last year. According to the complaint, Lipa's requests for Samsung to cease this usage were met with a dismissive response.

Lipa's lawsuit contends that her face was prominently displayed in a mass marketing effort for a consumer product, leading consumers to believe she endorsed it. The complaint specifies that the photograph in question, used on the packaging, is copyrighted by Lipa and was taken backstage at the Austin City Limits Festival in 2024. The suit cites social media comments suggesting that the apparent endorsement influenced purchasing decisions.

The singer maintains a carefully curated "premium brand" and is highly selective about endorsement deals. The complaint outlines claims of copyright violation, infringement of California's right of publicity statute, a federal Lanham Act violation, and trademark infringement. The lawsuit was filed in the Central District of California, and Samsung has not yet issued a comment.