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Drishyam 3: Malayalam Cinema's Biggest Release!
11 May
Summary
- Drishyam 3 is set for a massive Pan-India release on May 21.
- The film aims for an unprecedented 500+ screens outside Kerala.
- Panorama Studios is establishing a structured studio model for Malayalam cinema.
The highly anticipated Malayalam film, Drishyam 3, is scheduled for a grand Pan-India release on May 21. Producers Kumar Mangat Pathak and Abhishek Pathak of Panorama Studios are planning an unprecedented launch, targeting over 500 screens across India outside of Kerala, with potential to expand to 900 screens. This strategic release aims to elevate the film's reach and box office potential.
Panorama Studios is making significant strides in Malayalam cinema, not only with Drishyam 3 but also by planning a robust slate of 6-8 films this year and 12 films next year. They are actively establishing a structured studio model, integrating funding, distribution, and presentation. This approach aims to support and advance the regional film industry by bringing previously separate processes under one umbrella.
The studio has invested considerable time in researching the market and audience preferences. Their efforts have led to collaborations with prominent actors and directors in the Malayalam film industry. Films like TikiTaka and Unmadham are also slated for release, signaling Panorama Studios' deep commitment to expanding their presence and impact in Malayalam cinema.
