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Robert Downey Jr. Slams Influencer Culture as 'Horses---"
7 May
Summary
- Downey Jr. questions the substance of influencer-driven celebrity.
- He likens some influencers to 'evangelical hucksters of the information age'.
- The actor acknowledges influencers' role in widening promotional reach.

Robert Downey Jr. recently shared his candid thoughts on the evolving landscape of celebrity and the role of influencers in the entertainment industry. He expressed skepticism about the notion that influencers will define future stardom, labeling such predictions as "absolute horses---". Downey Jr. reflected on how fame has changed since his youth, noting that individuals can now achieve celebrity status with minimal traditional artistic effort.
While he doesn't view this shift entirely negatively, Downey Jr. emphasized the increased challenge for individuals to forge unique identities. He compared certain influencers to "evangelical hucksters of the information age," though he clarified this sentiment does not apply to all influencers. He acknowledged their integral function in expanding promotional reach and mentioned meeting grounded and accomplished individuals in the space.
Downey Jr. also discussed his personal discomfort with social media visibility, describing his attempts to create authentic content as manufactured "BS." He drew a parallel to Jon Favreau's early social media use during an Iron Man teaser launch at Comic Con, observing how audiences now feel more involved in the creation process, shaping a new era of engagement.