Divya Dutta: Role Suitability Trumps Social Media Fame

Actress Divya Dutta has voiced her perspective on the increasing trend of casting influencers in Bollywood projects, solely based on their online popularity.

Dutta emphasized that the primary criterion for casting should always be an individual's suitability for the role, irrespective of their social media follower count. She shared her personal philosophy regarding social media engagement, stating she follows her own rhythm and does not feel compelled to maintain constant online activity. Her posts reflect genuine enjoyment and a blend of her professional and personal life.

Reflecting on her recent experience as a jury member for social media and influencer awards, Dutta expressed admiration for diverse individuals leveraging digital platforms to establish distinct identities. She noted instances of housewives developing podcasts and travel enthusiasts becoming bloggers, showcasing the broad potential of these online spaces. The actress also underscored the significance of familial support in empowering individuals to explore their capabilities.

Filmmaker Shashant Shah echoed similar sentiments, acknowledging social media as a valuable tool but cautioning against its dominance in casting decisions. He stressed that discovering talent, whether social media-savvy or not, remains a filmmaker's core responsibility, with the responsible use of such platforms being paramount.