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Disney Hosts Global Creators: The Future of Storytelling!
18 Sep
Summary
- Over 350 creators gathered for Disney's inaugural Creator event.
- Attendees represented over 1.6 billion followers across platforms.
- Disney aims to learn from creators' audience connection and immediacy.
Disney recently convened its first creator event, "Created in L.A.," at the historic El Capitan Theatre in Hollywood. The two-day gathering attracted over 350 creators, innovators, and industry leaders from numerous countries, including Argentina, Australia, England, and Morocco.
Event host Jon Youshaei highlighted the immense influence of the attendees, whose combined social media followings exceed 1.6 billion. He pitched the idea to Disney of premiering creator-made videos on the big screen, a concept that led to this event.
Dana Walden, Chief Creative Officer of The Walt Disney Company, acknowledged the unique ability of creators to connect intimately with their audiences and adapt in real time. She expressed the company's interest in learning from this immediacy, contrasting it with the longer production cycles of Disney's films and series.
The event also featured keynote speakers and conversations, with the Golden State Award being presented to filmmakers Lucas and Curtis Nicotra (Sticks) and Zach King. Disney hopes "Created in L.A." will forge lasting relationships and potential collaborative storytelling opportunities.
