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Disney+ Gets TikTok Vibe
12 Mar
Summary
- Disney+ is introducing vertical video clips called Verts for content discovery.
- Verts utilize a recommendation algorithm based on user watch history.
- The feature is expanding beyond trailers and may integrate AI-generated clips.

Disney+ is launching Verts, a new feature that mimics the vertical video format popular on platforms like TikTok, designed to enhance content discovery. Initially announced in January, this feature is now available to all users across the United States. Verts offer a dynamic and quick method for exploring the streaming service's vast library, spanning over a century of storytelling.
The recommendation algorithm powering Verts personalizes the experience, using user watch history to surface relevant clips. For instance, a fan of reality TV might see recommendations for documentaries, while movie buffs could be shown clips from blockbuster franchises. Disney plans to evolve Verts beyond its current function of showcasing trailers and short clips, exploring broader applications for content discovery and engagement.
Future developments for Verts may involve integration with AI-generated content. Disney's collaboration with OpenAI could lead to users creating and sharing AI-generated video clips featuring Disney characters and locations, further enhancing user interaction with the platform.




