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Kids YouTube Giant Joins Forces With Disney
17 Sep
Summary
- Disney signed a wide-ranging deal with YouTube sensation Like Nastya.
- The partnership includes curated content for Disney+ and new series.
- This marks Nastya's first deal with a major entertainment company.
Disney has entered into a comprehensive content and development agreement with the prominent children's YouTube brand, Like Nastya. This collaboration is poised to significantly expand Disney's offerings for young audiences.
The deal involves adding a curated selection of Like Nastya's vast library to the Disney+ streaming platform. Furthermore, it encompasses the creation of a new animated preschool series intended for both Disney Jr. and Disney+.
Content from the partnership will also include fresh, original live-action programming designed for children, tweens, teenagers, and families. This venture represents a significant milestone for the Nastya brand, being its inaugural partnership with a major global entertainment entity.
