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Disney+ Embraces Vertical Video Feed
8 Jan
Summary
- Disney+ will introduce a vertical video feed later this year.
- The new feature aims to make Disney+ a daily destination.
- Vertical video may include original short-form content.

Later this year, Disney+ will begin incorporating a vertical video feed, a significant update announced by the company during its Global Tech & Data Showcase at CES. This strategic move is designed to enhance user engagement and position Disney+ as a go-to platform for daily content consumption.
The new feed aims to offer a personalized and dynamic experience, expanding across various content categories and types. Potential content formats include original short-form programming, clips from social media, and repurposed scenes from existing feature films and episodic series.
This development mirrors recent trends in streaming, with platforms like Netflix testing similar vertical video feeds. Disney has also experimented with the format, having previously introduced a vertical video tab to its ESPN app.




